What we keep, and why.

This website and the plop brand are operated by plopkids LTD, company number 17465960.

If you join the plop first-to-know list, we store three things: your email address, the colour you said you liked, and the date and time you agreed to hear from us.

We use them for one purpose only: to email you news about the plop launch. The list is private. It is never shown on this website and we do not sell or share it.

You can ask us to remove you at any time and we will delete your entry. Every email we send will include an unsubscribe link.

Advertising cookies: we use the Meta pixel (Instagram & Facebook) and Google Ads to measure our ads and to show plop ads to people who have visited this site. Meta and Google receive the pages you visit, a cookie identifier, basket and checkout steps, and for pre-orders the amount paid and an order reference. We never send your name, email or address this way. Visitors in the UK, EU/EEA and Switzerland, or whose location we can't determine, are only tracked after choosing Accept in our cookie banner; elsewhere these cookies are on unless you choose Reject. You can change your choice at any time with "Cookie settings" at the bottom of every page. We keep a record of each choice and the date.

Instagram & Facebook audiences: if you tick "Show me plop news on Instagram & Facebook" when joining the waitlist or pre-ordering, we may upload your email address to Meta so it can show you plop ads. Meta matches it in scrambled form and doesn't keep unmatched addresses. We never upload anyone who didn't tick the box. To withdraw, email us and we'll remove you from future uploads.